Acuity
“Can an outsourced accounting and CFO firm become the full-stack financial operating system for entrepreneurial businesses by combining expert human teams with a curated technology partner ecosystem?”
Founded in 2004 as Acuity CFO, LLC, the firm has grown from a boutique outsourced bookkeeping provider into a multi-service accounting and advisory firm serving over 2,600 entrepreneurs across SaaS, ecommerce, restaurants, and other verticals. The 2021 merger with Catching Clouds marked a deliberate move into ecommerce accounting specialization, adding sales-tax compliance and multi-channel inventory expertise. In 2025, Acuity joined the Sorren network of like-minded firms, expanding capacity for tax planning and specialized advisory while retaining its client-facing brand.