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← Embedded Finance Index 2026

Acuity

“Can an outsourced accounting and CFO firm become the full-stack financial operating system for entrepreneurial businesses by combining expert human teams with a curated technology partner ecosystem?”

Founded2004
HQAtlanta, GA, USA
IndustryHorizontal SaaS / Accounting
The story

Founded in 2004 as Acuity CFO, LLC, the firm has grown from a boutique outsourced bookkeeping provider into a multi-service accounting and advisory firm serving over 2,600 entrepreneurs across SaaS, ecommerce, restaurants, and other verticals. The 2021 merger with Catching Clouds marked a deliberate move into ecommerce accounting specialization, adding sales-tax compliance and multi-channel inventory expertise. In 2025, Acuity joined the Sorren network of like-minded firms, expanding capacity for tax planning and specialized advisory while retaining its client-facing brand.

Last 12 months
2025-01
2025-01
Product timeline
2004
Acuity CFO, LLC founded, offering outsourced bookkeeping and accounting services to entrepreneurs.· pivot
2021
Acuity merged with Catching Clouds (ecommerce accounting leaders) to deepen ecommerce bookkeeping specialization.· acquisition
2024
Won Community Champion award; continued expansion of service lines including Controller and CFO services.· pivot
2025
Joined forces with Sorren (rebranding/network expansion), bringing Acuity under the Sorren umbrella while retaining its brand identity.· acquisition
The stack
3 layers disclosed in Acuity’s embedded-finance stack
Money movement
ACH
Accounting
in the full report
Spend / AP
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Acuity — frequently asked

Which payment rails does Acuity use?

Acuity moves money over ACH.

Which accounting software does Acuity integrate with?

Acuity integrates with QuickBooks, Xero and NetSuite.

What is Acuity's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Acuity's stack: Money movement (ACH); Accounting (QuickBooks, Xero and NetSuite); Spend / AP (BILL).

Where is Acuity headquartered?

Acuity is founded in 2004 and headquartered in Atlanta, GA, USA.

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