“Can a vertical SaaS ticketing platform for cultural institutions capture the payments margin by becoming the PayFac of record for museums, zoos, and aquariums?”
ACME was founded in 2013 by Ticketmaster and PayPal alumni as a modern cloud-based ticketing platform aimed specifically at museums, zoos, aquariums, and botanical gardens — a segment underserved by legacy admissions systems. Over time it layered in memberships, donations, and group sales to become an all-in-one commerce OS for cultural institutions. The most consequential embedded-finance move was becoming a registered payment facilitator and launching Embedded Payments, capturing the payment processing margin that had previously flowed to third-party gateways. ACME was subsequently acquired by Peek, positioning it inside a broader attractions/experiences commerce group.
ACME Technologies Inc. processes payments through ACME Embedded Payments (self-operated PayFac).
ACME Technologies Inc. integrates with Salesforce, Raiser's Edge, Power BI, TripAdvisor, Expedia, GetYourGuide, MailChimp and Dexibit.
The Embedded Finance Index 2026 maps 2 layers in ACME Technologies Inc.'s stack: Payments / PSP (ACME Embedded Payments (self-operated PayFac)); Accounting (Salesforce, Raiser's Edge, Power BI, TripAdvisor and 4 others).
ACME Technologies Inc. was founded by Garrett Price and is founded in 2013, headquartered in San Jose, California, United States.
Get a read on where your own stack stands against ACME Technologies Inc. and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.