AceUp
“Can AI-augmented coaching become the enterprise operating system for leadership development at scale?”
Founded2016
HQBoston, Massachusetts, United States
FoundersWill Foussier
Total raised$33.5M
Latest roundSeries A, $22.5M
IndustryHorizontal SaaS / Leadership Development & Coaching
The story
AceUp started in 2016 as a 1:1 executive coaching platform matching vetted coaches with corporate clients. Following its 2024 Series A, the company has pivoted to an AI-first leadership development engine, adding team coaching, AI coach 'Ally', and a Team Transformation Engine that ties coaching outcomes to business KPIs. Financial infrastructure is minimal — Stripe Connect handles coach payouts, and there is no embedded finance product footprint.
Last 12 months
Product timeline
2016
AceUp founded in Boston by Will Foussier as a 1:1 executive coaching marketplace· founding
2024
Raised $22.5M Series A led by PJC to build AI-powered Team Transformation Engine· funding
2025
Launched Ally, AI coaching companion embedded in Slack and Microsoft Teams· product
The stack
4 layers disclosed in AceUp’s embedded-finance stack
Payments / PSP
Unified APIs
in the full report
KYC
in the full report
FX & payouts
in the full report
Accounting gap: none
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.