← Embedded Finance Index 2026

AceUp

“Can AI-augmented coaching become the enterprise operating system for leadership development at scale?”

Founded2016
HQBoston, Massachusetts, United States
FoundersWill Foussier
Total raised$33.5M
Latest roundSeries A, $22.5M
IndustryHorizontal SaaS / Leadership Development & Coaching

The story

AceUp started in 2016 as a 1:1 executive coaching platform matching vetted coaches with corporate clients. Following its 2024 Series A, the company has pivoted to an AI-first leadership development engine, adding team coaching, AI coach 'Ally', and a Team Transformation Engine that ties coaching outcomes to business KPIs. Financial infrastructure is minimal — Stripe Connect handles coach payouts, and there is no embedded finance product footprint.

Last 12 months

2024-09

Raised $22.5M Series A led by PJC

Product timeline

2016

AceUp founded in Boston by Will Foussier as a 1:1 executive coaching marketplace· founding

2024

Raised $22.5M Series A led by PJC to build AI-powered Team Transformation Engine· funding

2025

Launched Ally, AI coaching companion embedded in Slack and Microsoft Teams· product

The stack

4 layers disclosed in AceUp’s embedded-finance stack

Payments / PSP

Stripe Connect

Unified APIs

in the full report

KYC

in the full report

FX & payouts

in the full report

Accounting gap: none

3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

AceUp — frequently asked

Who is AceUp's payment processor?

AceUp processes payments through Stripe Connect.

Which KYC provider does AceUp use?

AceUp uses Stripe Identity for KYC and identity verification.

Who handles AceUp's FX and cross-border payouts?

AceUp uses Stripe Connect for FX and cross-border payouts.

What is AceUp's embedded finance stack?

The Embedded Finance Index 2026 maps 4 layers in AceUp's stack: Payments / PSP (Stripe Connect); Unified APIs (Merge); KYC (Stripe Identity); FX & payouts (Stripe Connect).

Who founded AceUp?

AceUp was founded by Will Foussier and is founded in 2016, headquartered in Boston, Massachusetts, United States.

How much funding has AceUp raised?

AceUp has raised $33.5M in total (latest round: Series A, $22.5M).

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