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123Seguro

“Can a digital insurance broker become the embedded insurance infrastructure layer for all banks, fintechs, and retailers across Latin America?”

Founded2010
HQBuenos Aires, Argentina
Total raised$3M
IndustryFintech / Insurtech
The story

Founded in 2010 as a digital insurance comparison broker in Argentina, 123Seguro expanded across five LatAm countries serving individual consumers. Over time it pivoted toward a B2B embedded insurance infrastructure model, offering an API platform that allows banks, fintechs, and retailers to distribute white-label insurance products seamlessly within their own digital journeys. The company self-describes as the leading embedded insurance insurtech in LatAm, and its SOC 2 Type 2 certification in 2026 signals a deliberate move to satisfy enterprise compliance requirements and compete for large financial institution contracts.

Last 12 months
2026-07
Product timeline
2010
Founded as Euro Security S.A. in Buenos Aires, offering online insurance comparison and brokerage services in Argentina.· insurance
2018
Expanded operations to Brazil, Chile, Colombia, and Mexico, growing into a multi-country LatAm insurtech.· pivot
2022
Launched embedded insurance API platform for B2B partners (banks, fintechs, retailers), positioning as infrastructure provider.· insurance
2023
Partnered with Grupo Supervielle to integrate real-time insurance quoting and policy issuance into the bank's digital platform via API.· banking
2024
Partnered with RecargaPay and Zurich Seguros in Brazil to launch a digital Insurance Hub protecting Pix transactions and credit cards.· insurance
2026
Achieved SOC 2 Type 2 certification, marking a compliance milestone for enterprise and fintech B2B customers in LatAm.· pivot
Regulated entities
1
regulatory licence held by 123Seguro
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
0 layers disclosed in 123Seguro’s embedded-finance stack
Accounting gap: none