“Can a digital insurance broker become the embedded insurance infrastructure layer for all banks, fintechs, and retailers across Latin America?”
Founded in 2010 as a digital insurance comparison broker in Argentina, 123Seguro expanded across five LatAm countries serving individual consumers. Over time it pivoted toward a B2B embedded insurance infrastructure model, offering an API platform that allows banks, fintechs, and retailers to distribute white-label insurance products seamlessly within their own digital journeys. The company self-describes as the leading embedded insurance insurtech in LatAm, and its SOC 2 Type 2 certification in 2026 signals a deliberate move to satisfy enterprise compliance requirements and compete for large financial institution contracts.
123Seguro is founded in 2010 and headquartered in Buenos Aires, Argentina.
123Seguro has raised $3M in total.
Get a read on where your own stack stands against 123Seguro and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.