“Can a digital bank turn its consumer lending scale into the dominant embedded finance and merchant checkout platform in the UK?”
Founded in 2005 as the world's first peer-to-peer lending marketplace, Zopa pivoted away from P2P entirely in 2021 after securing a UK banking licence in 2020, repositioning as a full-service digital bank offering personal loans, savings accounts, and credit cards. From 2023 onward, Zopa began an aggressive embedded finance push — acquiring DivideBuy to enter point-of-sale and BNPL lending for merchants, then acquiring Rvvup in 2025 to add AI-powered payments infrastructure, transforming from a consumer lender into a merchant-facing embedded finance platform combining lending, payments, and checkout.