Zola
“Can a wedding registry company become the full financial and planning operating system for couples getting married?”
Founded2013
HQNew York, NY, USA
Total raised$140.8M
Latest roundSeries D
IndustryVertical SaaS / Weddings
The story
Founded in 2013 as a modern wedding registry, Zola expanded from product gifting into cash funds, universal registries, and a full wedding planning suite covering venues, vendors, invitations, and websites. The company pivoted toward becoming a comprehensive wedding commerce OS — combining a consumer marketplace, vendor discovery, and embedded payments for gift transfers. The embedded finance layer (Stripe for payments, Tipalti for vendor payouts, Ramp for internal spend management) supports a marketplace model where Zola facilitates money movement between guests, couples, and vendors.
Last 12 months
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Product timeline
2013
Zola founded as a modern wedding registry platform, allowing couples to register for products, cash funds, and experiences in one place.· pivot
2015
Expanded registry to include external store integration and universal registry capabilities.· banking
2019
Raised $100M Series D, bringing total funding to $140.8M; expanded into full wedding planning platform including venues, vendors, and planning tools.· acquisition
2021
Launched Zola's Vendor Marketplace, allowing couples to discover, compare, and book wedding vendors directly on the platform.· pivot
2023
Launched Zola Baby, extending the registry and planning model to baby showers and new parents.· pivot
The stack
Payments / PSP
Accounting gap: minor