← Embedded Finance Index 2026

Zola

“Can a wedding registry company become the full financial and planning operating system for couples getting married?”

Founded2013
HQNew York, NY, USA
Total raised$140.8M
Latest roundSeries D
IndustryVertical SaaS / Weddings

The story

Founded in 2013 as a modern wedding registry, Zola expanded from product gifting into cash funds, universal registries, and a full wedding planning suite covering venues, vendors, invitations, and websites. The company pivoted toward becoming a comprehensive wedding commerce OS — combining a consumer marketplace, vendor discovery, and embedded payments for gift transfers. The embedded finance layer (Stripe for payments, Tipalti for vendor payouts, Ramp for internal spend management) supports a marketplace model where Zola facilitates money movement between guests, couples, and vendors.

Last 12 months

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Product timeline

2013

Zola founded as a modern wedding registry platform, allowing couples to register for products, cash funds, and experiences in one place.· pivot

2015

Expanded registry to include external store integration and universal registry capabilities.· banking

2019

Raised $100M Series D, bringing total funding to $140.8M; expanded into full wedding planning platform including venues, vendors, and planning tools.· acquisition

2021

Launched Zola's Vendor Marketplace, allowing couples to discover, compare, and book wedding vendors directly on the platform.· pivot

2023

Launched Zola Baby, extending the registry and planning model to baby showers and new parents.· pivot

The stack

2 layers disclosed in Zola’s embedded-finance stack

Payments / PSP

Stripe Connect

Spend / AP

in the full report

Accounting gap: minor

2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Zola — frequently asked

Who is Zola's payment processor?

Zola processes payments through Stripe Connect.

What is Zola's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Zola's stack: Payments / PSP (Stripe Connect); Spend / AP (Ramp and Tipalti).

Where is Zola headquartered?

Zola is founded in 2013 and headquartered in New York, NY, USA.

How much funding has Zola raised?

Zola has raised $140.8M in total (latest round: Series D).

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