Zip Co
“Can a BNPL lender survive the post-Affirm/Klarna shakeout by focusing on financially underestimated consumers in ANZ and the US?”
Founded2013
HQSydney, Australia
Latest roundASX-listed (ZIP)
IndustryFintech / Lending
The story
Founded 2013 in Australia as a revolving point-of-sale credit alternative to credit cards (Zip Pay, Zip Money). Acquired QuadPay in 2020 to enter the US market with a more standard pay-in-4 BNPL product — which has since become Zip's largest and fastest-growing segment. Has wound down Canada, Singapore, Mexico and UK operations, narrowing focus to ANZ and US. Distribution strategy now leans on Stripe and Adyen as embedded checkout partners.
Product timeline
2013
Founded in Australia as a point-of-sale credit provider· founding
2020
Acquired QuadPay to enter the US BNPL market· acquisition
2022
Partnered with Cover Genius to embed XCover purchase protection into BNPL checkout· insurance
2025
Stripe US partnership expanding Zip's BNPL distribution at checkout· payments
2026
Announced rebrand of Australian products and services· pivot
Regulated entities
Australian Credit Licence
Australia (ASIC)
ZipMoney Payments Pty Ltd
The stack
Payments / PSP
Lending
Zip PayZip PlusZip MoneyZip Personal LoanZip Visa CardSingle-use CardZip Business TradeZip Business Trade PlusZip Business Capital LoanBusiness Line of Credit (powered by Prospa)Small Business Loan (powered by Prospa)Business Loan Plus (powered by Prospa)Pay-in-4 (US)Pay-in-8 (US)
Accounting
Accounting gap: minor