Zafins
“Can a cloud-native product-and-pricing platform become the relationship banking OS that lets incumbent banks compete with fintechs on personalization and AI?”
HQCanada
IndustryInfrastructure / Payments
The story
Zafin is a cloud-native banking platform vendor that provides product and pricing management, relationship banking, and AI-driven engagement tools to the world's leading banks. It operates as B2B infrastructure for financial institutions, enabling them to deliver personalized, relationship-driven banking experiences. Zafin has integrated with Backbase to boost engagement banking capabilities, positioning itself as a core component in banks' modernization stacks.
Product timeline
2025
Named to CNBC's World's Top Fintech Companies 2025 list.· banking
Same company
Zafins was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
The stack
0 layers disclosed in Zafins’s embedded-finance stack
Accounting gap: none