“Can a cloud-native product-and-pricing platform become the relationship banking OS that lets incumbent banks compete with fintechs on personalization and AI?”
Zafin is a cloud-native banking platform vendor that provides product and pricing management, relationship banking, and AI-driven engagement tools to the world's leading banks. It operates as B2B infrastructure for financial institutions, enabling them to deliver personalized, relationship-driven banking experiences. Zafin has integrated with Backbase to boost engagement banking capabilities, positioning itself as a core component in banks' modernization stacks.