Yonder
“Can a lifestyle rewards-led membership card out-engage incumbent UK credit cards by bundling travel, dining and insurance perks into a digital-first product?”
HQUnited Kingdom
Total raised£62.5M Series A (disclosed)
Latest roundSeries A
IndustryFintech / Consumer banking
The story
Yonder launched as a UK lifestyle rewards credit card, designed around dining, travel and curated experiences for younger, internationally-mobile consumers underserved by legacy issuers (using open-banking-based underwriting to approve thin-file applicants). It has since broadened the product line to include debit cards and a Netherlands market entry, positioning as a multi-product membership rather than purely a credit card.
Last 12 months
Product timeline
2024
Partnered with Qover for embedded AI-powered travel insurance· insurance
Regulated entities
1
regulatory licence held by Yonder
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Yonder’s embedded-finance stack
Banking / BaaS
Transact Payments Limited
Card issuing
in the full report
Lending
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.