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Yolo Group

Can a crypto-native iGaming operator build a resilient, self-sufficient embedded finance and B2B gaming infrastructure stack that sidesteps traditional banking barriers?

Founded2017
HQTallinn, Estonia
IndustryVertical SaaS / iGaming & Fintech
The story

Founded in 2017 as CoinGaming, Yolo Group pioneered crypto-native online gaming with Bitcasino as its flagship brand. It rebranded to Yolo Group as it diversified into sports betting (Sportsbet.io), B2B gaming infrastructure (Hub88, Bombay Live), and fintech/VC (Yolo Investments), evolving into a multifaceted iGaming and fintech conglomerate. The embedded finance angle centers on crypto treasury management via Fireblocks and alternative banking via ONE.io, driven by the difficulty traditional banks have in servicing high-risk gambling operators. The group now operates across EMEA with 300–900 employees depending on the reporting date, serving millions of users across its consumer and B2B brands.

Last 12 months
2023-01
2024-01
Product timeline
2017
Founded as CoinGaming, focusing on cryptocurrency-led online gaming.· pivot
2017
Launched Bitcasino, the pioneering bitcoin-led online casino brand.· banking
2021
Rebranded from CoinGaming to Yolo Group, reflecting expansion beyond crypto gaming into broader fintech and B2B services.· pivot
2022
Expanded B2B ecosystem with Hub88 (aggregation platform) and Bombay Live (live casino content), growing into a multi-brand iGaming and fintech conglomerate.· pivot
2023
Onboarded Fireblocks for treasury automation, eliminating manual crypto treasury operations and saving ~100 hours/month.· banking
2024
Partnered with ONE.io for fiat and digital asset banking services to address high-risk sector banking challenges.· banking
The stack
4 layers disclosed in Yolo Group’s embedded-finance stack
Banking / BaaS
ONE.io
KYC
in the full report
FX & payouts
in the full report
Crypto
in the full report
Accounting gap: none
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.