“Can a pharmacy delivery app become the de facto Pharmacy Benefits Manager for an entire emerging market's healthcare system?”
Founded 2018 in Egypt as a consumer pharmacy delivery app, Yodawy evolved into a B2B Pharmacy Benefits Manager (PBM) serving insurers, TPAs, and corporates. The company now positions itself as healthcare infrastructure for Egypt — managing claims approvals, eRX, and a pharmacy network of 3,000+ stores. Its embedded-finance footprint is minimal: it processes payments for medication and integrates with insurer claims, but does not appear to operate banking, lending, or payroll products.