Workgenius
“Can a tech-enabled staffing platform eliminate all compliance and payment friction for enterprise contingent workforce programs — IC classification, EOR, global payouts, and domestic payroll — from a single platform?”
Founded as a tech-first company by Marlon Rosenzweig and Daniel Barke, WorkGenius initially built a freelance marketplace layer before acquiring traditional staffing firms and replacing their back offices with its own technology. The company evolved into a full-stack contingent workforce management platform — combining AI-powered talent matching with EOR/AOR compliance infrastructure, automated invoicing, and embedded payroll. The embedded finance angle centers on automating global freelancer payments (via Hyperwallet) and domestic W2 payroll (via Zeal), reducing the operational overhead of multi-country contractor payments for enterprise clients.