Wisr
“Can a purpose-led Australian consumer lender build enough financial-wellness stickiness around personal and vehicle loans to escape commodity competition?”
Founded2018
HQSydney, Australia
FoundersDavid Doust
IndustryFintech / Lending
The story
Originally DirectMoney, an Australian peer-to-peer lender, the company ceased P2P lending in 2017 and rebranded to Wisr in 2018, repositioning as a consumer non-bank lender with a 'financial wellness' product wrapper (credit scores, round-ups, debt management). The lending engine is funded via warehouse facilities and ABS issuance — by 2026 the loan book topped $1B with $1.48B cumulative ABS — while the app layer aims to deepen retention beyond a single loan.
Last 12 months
Product timeline
2018
DirectMoney rebrands to Wisr and pivots to new business model.· pivot
2018
Launched WisrCredit, Australia's first credit score comparison site.· banking
2019
Launched Wisr App with Round Up micro-payments feature.· banking
2025
Launched $267M warehouse facility led by Barclays.· lending
2026
Closed $354M ABS deal (Wisr Momentum Trust 2026-1), total ABS issuance reaching $1.48B.· lending
Regulated entities
Australian Credit Licence
Australia
Wisr Finance Pty Limited
Australian Financial Services Licence
Australia
Wisr Finance Pty Limited
The stack
Payments / PSP
Lending
Accounting gap: none