Wellful
“Can a vertically integrated health and wellness brand portfolio own manufacturing-to-consumer distribution at scale across both digital and physical retail?”
HQSalt Lake City, UT
IndustryE-commerce / DTC brand
The story
Wellful is a health and wellness DTC brand portfolio company that manufactures and distributes nutritional supplements under multiple household-name brands through both online and in-store retail channels. The company differentiates via vertical integration — owning its own manufacturing facility — and broad distribution through major retail partners. No material embedded finance pivot is evident from current public evidence.
Last 12 months
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Product timeline
2022
Wellful established as a health and wellness brand portfolio company operating out of Salt Lake City, UT with an in-house FDA-audited, NSF-certified manufacturing facility.· pivot
The stack
Payments / PSP
Accounting gap: none