Wallapop
“Can Wallapop become the dominant circular-economy marketplace in Southern Europe by layering embedded payments, shipping, and wallet infrastructure onto its 15M-user C2C community?”
Founded2013
HQBarcelona, Spain
Total raised~$800M+
Latest roundSeries G extension, January 2023
Valuation$832M (January 2023)
IndustryMarketplace / Two-sided
The story
Founded in 2013 as a classifieds app in Barcelona, Wallapop evolved from a simple listings board into a full C2C marketplace with integrated payments and shipping — driven by growing demand for sustainable, circular consumption. The COVID-19 pandemic accelerated adoption. The company leaned into Mangopay's marketplace payment infrastructure to enable peer-to-peer transactions with escrow-style money flows, becoming a leading circular economy marketplace in Southern Europe. Its 2023 Yupop pilot signalled ambition beyond C2C into supporting SME e-commerce.
Product timeline
2013
Founded in Barcelona as a C2C peer-to-peer classifieds marketplace for buying and selling second-hand goods.· pivot
2020
Platform growth accelerated during COVID-19 pandemic as consumers sought local, eco-friendly buying and selling alternatives.· pivot
2021
Expanded into Italy, generating 2.4 million downloads in H1 of the year and a 600% increase in cross-border Spain-Italy activity.· pivot
2023
Raised €81M Series G extension led by Naver to consolidate expansion across Spain, Italy and Portugal.· pivot
2023
Launched Yupop, a pilot e-commerce platform for SMEs and freelancers to create digital storefronts with no upfront investment.· pivot
2023
Mangopay case study published detailing how Wallapop monetized its platform using Mangopay's circular economy payment infrastructure.· banking
The stack
Accounting gap: none