“Can Voya become the integrated financial wellness platform for American workers by connecting workplace retirement savings, employee benefits, and investment management in a single ecosystem?”
Voya Financial began as ING U.S., the US operating arm of Dutch banking and insurance conglomerate ING Group, entering the US market in 1991. Following the 2008 financial crisis, ING Group was required by EU regulators to divest its US operations, leading to a 2013 IPO and 2014 rebrand to Voya Financial. The company has since positioned itself as a focused workplace benefits, retirement savings, and investment management provider, emphasizing integration between retirement plans, employee benefits (life, disability, supplemental health), and asset management. The embedded finance angle is primarily around HCM/benefits platform integration and data connectivity rather than consumer banking or payments.
Voya Financial connects to bank accounts through MX.
The Embedded Finance Index 2026 maps 2 layers in Voya Financial's stack: Lending (Investment Credit Line (ICL) via VFA and Fund Finance / Private Credit (subscription lines, portfolio finance, GP finance)); Open banking (MX).
Voya Financial is founded in 1991 and headquartered in New York City, New York, USA.
Get a read on where your own stack stands against Voya Financial and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.