Voya Financial
“Can Voya become the integrated financial wellness platform for American workers by connecting workplace retirement savings, employee benefits, and investment management in a single ecosystem?”
Voya Financial began as ING U.S., the US operating arm of Dutch banking and insurance conglomerate ING Group, entering the US market in 1991. Following the 2008 financial crisis, ING Group was required by EU regulators to divest its US operations, leading to a 2013 IPO and 2014 rebrand to Voya Financial. The company has since positioned itself as a focused workplace benefits, retirement savings, and investment management provider, emphasizing integration between retirement plans, employee benefits (life, disability, supplemental health), and asset management. The embedded finance angle is primarily around HCM/benefits platform integration and data connectivity rather than consumer banking or payments.