“Can a healthcare jobs marketplace deepen clinician retention by becoming the embedded financial services layer for nurses and allied health workers?”
Vivian Health began as a healthcare jobs marketplace (an IAC company) focused on travel nursing and broader clinician staffing. In September 2022, it acquired the technology and team behind Lume — a banking platform for healthcare workers — explicitly to launch embedded financial services for its clinician base. By August 2023, it had publicly signed on with Marqeta for embedded card issuing, signaling a pivot from pure marketplace to marketplace + embedded finance for clinicians.