Visma Netvisor
“Can a Finnish cloud accounting platform become the embedded financial OS for SMBs by wiring lending, banking, and payroll directly into the accounting workflow?”
Netvisor was built as Finland's leading cloud-native accounting and financial management SaaS for SMBs, operated under Visma Solutions Oy (part of the Visma Group). The product has evolved from core bookkeeping and payroll into an embedded financial services hub: invoice loan partners (OP Financial Group, Alisa Bank) are integrated directly into the workflow so SMB customers can finance receivables without leaving Netvisor. The platform is increasingly positioning itself as the financial OS for Finnish small businesses, with an open API used by third parties (Apideck, Pleo) to pull accounting and HR data.