Vinomofo
“Can a community-driven Australian wine retailer scale to a public listing on the back of curated DTC wine commerce?”
Founded2011
HQMelbourne, Australia (originally Adelaide)
FoundersJustin Dry, Andre Eikmeier
Total raised~$25M (Blue Sky Venture Capital)
Latest roundRecapitalisation / secondary share sale via PAC Partners (2026)
IndustryE-commerce / DTC brand
The story
Vinomofo evolved from Qwoff, Australia's first online wine community, into a direct-to-consumer wine e-commerce platform in 2011. The company scaled to 500,000+ customers across Australia and pursued Asian expansion in 2017 leveraging Stripe's Alipay/WeChat Pay integrations. After Blue Sky Venture Capital's collapse, Vinomofo is back on the path toward a public listing in 2026 via PAC Partners.
Product timeline
2011
Vinomofo founded in Adelaide as online wine retailer, evolved from earlier Qwoff wine community site· launch
2017
Leveraged Stripe partnership with Alipay and WeChat Pay for Asian expansion· payments
2026
Tapped PAC Partners for recapitalisation and secondary share sale, exploring sharemarket listing· funding
Regulated entities
1
regulatory licence held by Vinomofo
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Vinomofo’s embedded-finance stack
Payments / PSP
FX & payouts
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.