“Can a community-driven Australian wine retailer scale to a public listing on the back of curated DTC wine commerce?”
Vinomofo evolved from Qwoff, Australia's first online wine community, into a direct-to-consumer wine e-commerce platform in 2011. The company scaled to 500,000+ customers across Australia and pursued Asian expansion in 2017 leveraging Stripe's Alipay/WeChat Pay integrations. After Blue Sky Venture Capital's collapse, Vinomofo is back on the path toward a public listing in 2026 via PAC Partners.
Vinomofo processes payments through Stripe.
Vinomofo uses Airwallex for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 2 layers in Vinomofo's stack: Payments / PSP (Stripe); FX & payouts (Airwallex).
Vinomofo was founded by Justin Dry and Andre Eikmeier and is founded in 2011, headquartered in Melbourne, Australia (originally Adelaide).
Vinomofo has raised ~$25M (Blue Sky Venture Capital) in total (latest round: Recapitalisation / secondary share sale via PAC Partners (2026)).
Get a read on where your own stack stands against Vinomofo and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.