ViaBill
“Can a Nordic BNPL provider build a durable, multi-market consumer credit franchise by embedding installment financing and a co-branded card directly at merchant checkout?”
Founded2009
HQCopenhagen, Denmark
Total raised$132M–$178M
Latest roundDebt Financing, 2022
IndustryFintech / Lending
The story
Founded in 2009 in Denmark as a BNPL / point-of-sale financing platform for online and in-store merchants. Expanded from Denmark into Norway, Spain, and the US, serving merchants with try-before-you-buy and installment payment options. Launched ViaBill Plus, a revolving credit product for Danish consumers, and a co-branded ViaBill Mastercard, broadening from pure checkout BNPL into longer-term consumer credit. Debt financing from Fasanara Capital supports the on-balance-sheet loan book model.
Last 12 months
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Product timeline
2009
ViaBill founded in Denmark as a point-of-sale financing / BNPL platform.· lending
2019
Raised Series A of $10M to expand BNPL offering.· lending
2022
Secured debt financing led by Fasanara Capital to fund loan book.· lending
2023
Operates ViaBill Plus credit product (installment lines) and ViaBill Mastercard in Denmark.· card
The stack
Payments / PSP
Banking / BaaS
Lending
Accounting gap: minor