Verve
“Can card-linking and open banking technology create a frictionless cashback rewards platform that replaces legacy voucher and loyalty card models for UK neobank users?”
Founded2017
HQLondon, England, United Kingdom
IndustryFintech / Consumer banking
The story
Founded in 2017 as Tail Offers Ltd (trading as Verve), the company built a cashback and rewards platform leveraging open banking and card-linking technology, targeting users of neobanks like Starling Bank and Monzo. Cashback is paid directly to users' bank accounts, removing the need for voucher codes or loyalty cards. The company is small (approximately 7 employees) and remains focused on the UK consumer rewards/cashback niche with partnerships with major retailers.
Last 12 months
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Product timeline
2017
Founded as Tail Offers Ltd, operating under the trading name Verve, focused on cashback rewards via card-linking technology.· pivot
2017
Launched cashback app enabling users to earn rewards with Starling Bank and Monzo cards using open banking and card-linking.· banking
The stack
Accounting gap: none