“Can card-linking and open banking technology create a frictionless cashback rewards platform that replaces legacy voucher and loyalty card models for UK neobank users?”
Founded in 2017 as Tail Offers Ltd (trading as Verve), the company built a cashback and rewards platform leveraging open banking and card-linking technology, targeting users of neobanks like Starling Bank and Monzo. Cashback is paid directly to users' bank accounts, removing the need for voucher codes or loyalty cards. The company is small (approximately 7 employees) and remains focused on the UK consumer rewards/cashback niche with partnerships with major retailers.
Verve is founded in 2017 and headquartered in London, England, United Kingdom.
Get a read on where your own stack stands against Verve and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.