“Can a wholesale lending SaaS platform become the operating system and LaaS backbone for banks and specialty lenders in floor plan and asset-based finance?”
Founded in 2020 as a wholesale financing technology platform, Vero Technologies initially focused on SaaS tooling for floor plan and asset-based lending across automotive, marine, powersports, and agricultural equipment verticals. After achieving $150M in originations, the company raised a Series A in 2023 and pivoted toward a dual model combining SaaS (VeroOS platform) with Lending-as-a-Service (LaaS), enabling banks and specialty finance companies to launch or white-label wholesale lending programs. The company has since added BPO services and deepened its integration with Sopra Banking Software to extend its reach to international markets including Australia.