“Can a gold-custody fintech turn physical precious metals into a fully liquid, everyday payment instrument that competes with traditional bank accounts?”
Veracash was founded as the fintech subsidiary of AuCOFFRE.com, a French precious metals marketplace, to add payment functionality on top of physical gold and silver custody. The core innovation was backing a Mastercard debit card with allocated precious metals stored in Swiss vaults, allowing customers to pay in gold without counterparty risk. Veracash holds its own ACPR EMI license but operates the card and payment services through Treezor SAS as a licensed agent, outsourcing the regulated payment infrastructure while retaining control of the gold custody layer. The business is positioned as an alternative-to-bank proposition, enabling customers to use precious metals savings as liquid daily-spending assets.