← State of Embedded Finance 2026

Upgraded Partner Programme

“This entity is Adyen's internal partner-tier initiative, not an independent company — no embedded finance stack can be constructed for it as a standalone entity.”

IndustryInfrastructure / Payments
The story

No independent company exists under the name 'Upgraded Partner Programme'. The only qualifying evidence is an IBS Intelligence article describing Adyen's launch of an upgraded partner programme for stronger partner collaboration. All other evidence in the search results relates to unrelated companies (Vestwell, Mercury, Human Interest, GoCardless, etc.) and does not name 'Upgraded Partner Programme' as a target company.

Last 12 months
2024
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2026-05-04
Kleinanzeigen Moves from OPP to Adyen & 7 More April Stories
Kleinanzeigen, efood, SpareBank 1, OpenAI, Hokodo, TikTok, Canva: April's embedded finance stories. Plus what's next.
adyenapril
Source · Embedded Finance Review ↗
◇ article2026-04-07
Kleinanzeigen migrates to Adyen, efood launches embedded lending
Kleinanzeigen migrates Secure Payment to Adyen. efood launches efood Capital with finmid for 21,000 Greek restaurant partners. Plus four more stories.
adyen
Source · Embedded Finance Review ↗
◇ article2026-04-04
Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen
Kleinanzeigen migrates Secure Payment from OPP to Adyen, taking direct control of payment processing and fraud prevention for Germany's largest classifieds marketplace.
adyen
Source · Embedded Finance Review ↗
◇ article2026-02-04
Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued
Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.
adyen
Source · Embedded Finance Review ↗
◇ article2025-10-07
Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?
Worldpay launches embedded finance with Unit to challenge Stripe and Adyen. Plus Reverb's marketplace wallet strategy with Ansa. Deep dive analysis.
adyenstripeworldpay
Source · Embedded Finance Review ↗
◇ article2025-06-30
Adyen Co-CEO Reveals Plans to Double Down on Embedded Finance After 63% Revenue Growth
Adyen Co-CEO plans to double down on embedded finance after 63% revenue growth. What this means for payment infrastructure competition.
adyen
Source · Embedded Finance Review ↗
◇ article2025-06-30
Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey
Adyen Co-CEO reveals 63% embedded finance revenue growth strategy while Xero acquires payments fintech Melio for $3 billion to compete with QuickBooks in the US market.
adyen
Source · Embedded Finance Review ↗
◇ article2025-06-16
ToolTime Pay Embedded Payments: Adyen Case Study Hints at Growing Adoption in German Craft Market
Adyen case study reveals ToolTime Pay adoption in German crafts market. How vertical SaaS providers use embedded payments as gateway to banking and lending products.
adyen
Source · Embedded Finance Review ↗
The stack
Payments / PSP
Adyen
Accounting gap: none