UNE Femme Wines
“Can a mission-driven, women-led sparkling wine brand scale from DTC/hospitality into mass retail while maintaining premium positioning and charitable purpose?”
HQSan Francisco, CA (also listed as Manhattan, NY in some sources)
FoundersJen Pelka, Zach Pelka
Total raised$10M+ (Series A confirmed)
Latest roundSeries A, 2022
IndustryE-commerce / DTC brand
The story
Une Femme Wines was born as the house pour at The Riddler, an all-women-funded Champagne bar in San Francisco. When the bar closed during COVID-19, founders Jen and Zach Pelka pivoted the brand into a standalone DTC and wholesale sparkling wine company. After a $10M Series A in 2022, the company expanded into mass retail (Target, Sprouts) and premium hospitality (Delta, Marriott Luxury Collection, Caesars), becoming the fastest-growing canned wine brand in the US. In mid-2025, Assembled Brands provided a credit facility to fund continued expansion.
Product timeline
2020
The Riddler bar closed during COVID-19 pandemic; Une Femme pivoted to wholesale and DTC wine brand.· pivot
2022
Raised $10M Series A to fund expansion into retail and hospitality channels.· banking
2023
Launched nationwide at Target and Sprouts Farmers Market; on pace to sell 200,000 cases.· pivot
2025
Secured credit facility from Assembled Brands to support continued year-over-year sales growth.· lending
The stack
2 layers disclosed in UNE Femme Wines’s embedded-finance stack
Banking / BaaS
Lending
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.