UnaPay
“Can a Singapore-backed BNPL operator scale into a full consumer credit platform for underbanked Filipinos via in-app POS and installment lending?”
Founded2020
HQPhilippines (parent: Singapore)
IndustryFintech / Lending
The story
UnaPay launched in 2020 as a Philippines BNPL and credit-line lender under the Digido Finance brand, part of UnaFinancial, a Singapore-headquartered fintech group. The product was rebranded and expanded under the UnaCash brand, evolving from pure BNPL into POS loans (2023) and then installment cash loans up to ₱50,000 (2024). In early 2024 the Robocash P2P platform suspended new UnaPay loan placement, indicating a shift in funding strategy away from retail P2P investors toward in-house or institutional capital.
Product timeline
2020
UnaPay launched in the Philippines under the Digido Finance brand, offering BNPL and credit line loans.· lending
2021
UnaCash launched as a BNPL service under UnaFinancial (Singapore-headquartered fintech group).· lending
2021
UnaPay loans made available to investors on the Robocash P2P platform.· lending
2023
UnaCash upgraded to offer point-of-sale (POS) loans in July 2023.· lending
2024
UnaFinancial / UnaCash launched installment loans (₱3,000–₱50,000, 2–12 month terms) in the Philippines.· lending
2024
Robocash suspended placement of new UnaPay loans on its P2P platform; existing loans wound down by end of February 2024.· pivot
The stack
1 layer disclosed in UnaPay’s embedded-finance stack
Lending
UnaPay BNPL (in-house)UnaPay credit line loans (in-house)UnaCash POS loans (in-house)UnaCash installment loans ₱3,000–₱50,000 (in-house)UnaCash Credit Line (in-house)
Accounting gap: none