“Can Uber Eats leverage its restaurant GMV data and merchant-facing app to become the embedded financial services platform of choice for small restaurant businesses?”
Uber Eats began as a food-delivery side project of Uber's ride-hailing business in 2014 and quickly became one of the top global food delivery platforms. Following Uber's 2019 IPO, Uber Eats became a critical revenue driver as the rides business faced pandemic headwinds. Uber acquired Postmates in 2020 to consolidate its US delivery footprint. Most recently, Uber Eats has begun embedding financial services — specifically working capital — directly into its merchant-facing app, positioning itself as a financial platform for restaurant small businesses.
UberEats processes payments through Uber Payments (self-operated).
UberEats's lending and capital products are provided by Pipe.
The Embedded Finance Index 2026 maps 2 layers in UberEats's stack: Payments / PSP (Uber Payments (self-operated)); Lending (Pipe and Merchant Capital (powered by Pipe)).
UberEats was founded by Travis Kalanick and Garrett Camp and is founded in 2014, headquartered in San Francisco, California, USA.
UberEats has raised Uber (parent) raised over $24B pre-IPO in total (latest round: Post-IPO Equity (Uber IPO: May 2019)).
Get a read on where your own stack stands against UberEats and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.