Twism
“Can a programmable branded-currency network replace both loyalty points and credit-card payments for SMB merchants, cutting interchange while owning the customer relationship?”
HQWaldorf, Maryland, United States
IndustryVertical SaaS / Loyalty & Rewards
The story
Twism started as a customer engagement and loyalty platform, evolving from a gift-card/points model (including absorbing Axxess Card's merchant base) into a programmable branded-currency network. Each merchant mints their own 'Coin' — a closed-loop digital currency equivalent to $1 — stored in a universal consumer wallet. The platform now positions itself as an alternative payment rail, letting merchants steer customers to Coin-based payments to reduce credit-card interchange fees, effectively blending loyalty with stored-value payments infrastructure.
Product timeline
2024
Axxess Card migration completed — Twism absorbed legacy Axxess Card merchant contracts, invoicing those merchants under Axxess Card terms through March 2024.· acquisition
2025
Expanded to 20+ countries with 120K+ consumer sign-ups and $100M+ in transaction data volume.· banking
The stack
Payments / PSP
Accounting gap: significant