Trustpilot
“Can Trustpilot become the universal trust layer for online commerce by making verified customer reviews an indispensable signal for both businesses and consumers?”
Trustpilot was founded as an open consumer review platform and has grown into a B2B SaaS business selling review management, brand trust, and marketing tools to over 1.17 million businesses globally. The company monetizes through tiered subscription plans (Starter, Plus, Premium, Enterprise) and has built a wide integration ecosystem connecting to CRM, e-commerce, and marketing platforms. Trustpilot itself is not an embedded finance provider — it is a reviews infrastructure company — and its embedded finance stack is limited to internal SaaS tooling (payments, identity verification).