“Can a fraud-prevention prepaid card for vulnerable adults become the white-label caregiver banking infrastructure layer for hundreds of banks and trust companies?”
True Link launched in 2012 as a fraud-prevention prepaid card for seniors being exploited by telemarketers and scammers. It expanded into investment management (RIA) to serve vulnerable adult beneficiaries needing personalized retirement planning, making it a full-stack financial services provider for the 'protection economy.' By the mid-2020s, True Link pivoted its go-to-market upmarket, offering a white-label Banking-as-a-Service layer to 250+ banks, trust companies, and nonprofits — positioning itself as the infrastructure layer for caregiver finance rather than purely a direct-to-consumer fintech.
True Link discloses Sunrise Banks as its banking provider, according to the Embedded Finance Index 2026.
True Link does not disclose a bank charter of its own; its banking services are provided through Sunrise Banks.
True Link moves money over ACH.
True Link's cards are issued through Sunrise Banks.
The Embedded Finance Index 2026 maps 4 layers in True Link's stack: Money movement (ACH); Banking / BaaS (Sunrise Banks); Card issuing (Sunrise Banks); Sponsor bank (Sunrise Banks).
True Link was founded by Kai Stinchcombe and is founded in 2012, headquartered in San Francisco, CA, USA.
True Link has raised $47M+ in total (latest round: Series B2, 2020; valuation: ~$115M (2020)).
Get a read on where your own stack stands against True Link and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.