Trove
“Can a social investing app become the wealth and spend OS for African retail investors?”
HQNigeria
IndustryFintech / Investment
The story
Trove (Trove Africa Holdings) is a Nigeria-based retail investing app that gives African users fractional access to US and Nigerian securities — stocks, ETFs, bonds, mutual funds, treasury bills — alongside a social/community investing layer. The product has expanded beyond brokerage into a debit/virtual card offering and a Business & API tier, positioning Trove as a multi-product wealth-and-spend platform for the African diaspora and domestic retail. Brokerage execution is outsourced to SEC-registered partners in the US and Nigeria, with Trove Investment Advisers, LLC operating as the regulated entity for international clients.
Last 12 months
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Product timeline
0
Launched social investing app providing fractional access to US and Nigerian stocks, ETFs, bonds, mutual funds, and treasury bills· launch
0
Added Trove debit and virtual card product (one-time $2 fee) for global spending· card
Regulated entities
1
regulatory licence held by Trove
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
0 layers disclosed in Trove’s embedded-finance stack
Accounting gap: none