← State of Embedded Finance 2026

TradingView

“Can TradingView become the universal trading and financial analysis super-app by embedding broker execution and creator monetization into its 100M+ user charting platform?”

Founded2011
HQNew York, NY, USA (also listed as London, UK in some sources)
Total raised$388.8M
Latest roundSeries C
IndustryFintech / Investment

The story

Founded in 2011 as a charting and social network platform for retail traders, TradingView grew to 100M+ users by offering best-in-class financial visualization tools. Over time it evolved from a pure charting SaaS into a trading super-app by embedding broker integrations — allowing users to place trades directly from its platform via partners like Alpaca and CMC Markets. More recently it launched the Creator Program (Paid Spaces) enabling user monetization of financial content, adding a marketplace dynamic. Its embedded finance angle is centered on broker/execution integrations rather than banking or lending.

Last 12 months

2025-12

Company described as employing 1,000+ people with $76M annual revenue and $388.8M total funding, operating in 100+ countries.

2025-04

CMC Markets published Third Party Terms & Conditions for TradingView integration with CMC Markets Next Generation Trading Account.

Product timeline

2011

TradingView founded as a charting and social network platform for traders and investors.· pivot

2018

Updated privacy policy to comply with GDPR, disclosing third-party data processors.· pivot

2023

Launched broker integrations enabling users to trade directly from the TradingView platform via connected broker accounts (e.g., CMC Markets, Alpaca).· banking

2024

Launched the TradingView Creator Program (Paid Spaces) allowing Pine Script authors to monetize indicators and strategies via paid subscriptions.· pivot

The stack

Accounting gap: none