“Can a relaunched certified pre-owned cycling marketplace rebuild consumer trust and transaction volume using lean embedded finance (BNPL + identity verification) after a near-shutdown?”
Founded in 2006 as a Boulder-based pre-owned cycling marketplace, TPC grew into the largest online used bike retailer in the US by building a Certified Pre-Owned inspection and reconditioning model. After raising $40M in 2021, the company expanded aggressively but succumbed to a post-pandemic cycling industry downturn and shut down in October 2024. Within weeks, private equity firm Elshair Companies acquired TPC's digital assets and relaunched the brand under two longtime operational managers, narrowing the focus back to the core buy-sell-trade marketplace with identity verification (Veriff) and BNPL (Afterpay) as the primary embedded finance features.
TPC (The Pro’s Closet) processes payments through Shopify Payments (inferred via Shopify platform).
TPC (The Pro’s Closet) uses Veriff for KYC and identity verification.
TPC (The Pro’s Closet)'s lending and capital products are provided by Afterpay.
The Embedded Finance Index 2026 maps 3 layers in TPC (The Pro’s Closet)'s stack: Payments / PSP (Shopify Payments (inferred via Shopify platform)); Lending (Afterpay, TPC store credit (trade-in credit) and Afterpay installments); KYC (Veriff).
TPC (The Pro’s Closet) was founded by Nick Martin and is founded in 2006, headquartered in Denver, CO (1580 N Logan St Ste 660, Denver CO 80203).
TPC (The Pro’s Closet) has raised $40M+ in total (latest round: Acquisition by Elshair Companies, November 2024).
Get a read on where your own stack stands against TPC (The Pro’s Closet) and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.