“Can City National Bank of Florida capture national retail deposit market share through a fee-free, online-only direct bank brand offering competitive high-yield savings and CD rates?”
TotalDirectBank operated as an online-only direct bank brand under City National Bank of Florida (CNBFL). In 2024, the brand was rebranded to TotalBank, consolidating the TotalDirectBank and TotalBank marketing names under the CNBFL charter. The bank offers online savings accounts and CDs nationally (excluding Florida and certain territories) with no physical branches, competing in the high-yield savings and CD market.
Totaldirectbank discloses City National Bank of Florida (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Totaldirectbank does not disclose a bank charter of its own; its banking services are provided through City National Bank of Florida (in-house).
Totaldirectbank is headquartered in Miami, FL (City National Bank of Florida).
Get a read on where your own stack stands against Totaldirectbank and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.