“Can a legacy UK trade-tools retailer win online market share by delivering a best-in-class checkout experience and payment acceptance for tradespeople?”
Toolstop was founded in 1965 as a direct supplier of trade tools and hardware for tradespeople in the UK. Over the decades it evolved into one of the largest online suppliers of power tools in the UK. The company's embedded finance evolution has centred primarily on optimising card payment acceptance, with its November 2020 migration to Checkout.com resolving a material card-processing gap that was suppressing online revenue.