Tim Hortons
“Can a coffee-and-donut loyalty app become a meaningful consumer fintech distribution channel in Canada via a co-branded credit card?”
Founded1964
HQToronto, Ontario, Canada
FoundersTim Horton, Jim Charade
Latest roundAcquired by Restaurant Brands International (2014)
IndustryQSR / Restaurant chain
The story
Tim Hortons is a Canadian QSR chain owned by Restaurant Brands International since 2014. In 2023 it launched Tims Financial, a financial-services division built on Neo Financial's BaaS infrastructure, with the Tims Mastercard embedded in the existing Tim Hortons app — moving the brand into loyalty-led embedded finance alongside coffee.
Product timeline
1964
First Tim Hortons store opened in Hamilton, Ontario· launch
2014
Acquired by Burger King parent to form Restaurant Brands International (RBI)· acquisition
2023
Launched Tims Financial division and Tims Mastercard credit card with Neo Financial as BaaS partner· lending
2024
Tims China secured up to $65M financing from Cartesian and RBI; RBI acquired Popeyes China from Tims China· acquisition
The stack
3 layers disclosed in Tim Hortons’s embedded-finance stack
Banking / BaaS
Neo Financial
Card issuing
in the full report
Lending
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.