Tight
“Can a former gig-worker expense app become the default embedded accounting and financial OS layer that vertical SaaS platforms and digital banks embed into their products?”
Founded in 2014 as Hurdlr, Inc., a mobile app helping gig workers and freelancers track mileage, expenses, and estimated taxes. By 2023, the company rebranded to Tight and executed a full pivot from a consumer/SMB-facing app to an API-first, white-label embedded accounting infrastructure platform targeting vertical SaaS companies, digital banks, and online platforms. The strategic shift positions Tight as the general ledger and financial data layer that platforms embed into their own products, owning the end-user relationship while Tight's APIs run in the background. The payroll API launch in 2024 signals an expansion from pure accounting into broader embedded finance infrastructure.