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Therabody

“Can a percussive-therapy hardware brand build the definitive whole-body consumer wellness ecosystem — spanning recovery, sleep, and skincare — and scale globally through DTC, retail, and B2B channels?”

Founded2008
HQLos Angeles, California, USA
FoundersDr. Jason Wersland
Total raised$165M+
Latest roundGrowth Equity, September 2022
IndustryE-commerce / DTC brand
The story

Founded in 2008 as Theragun, Inc. around a single percussive therapy device invented by Dr. Jason Wersland. Rebranded to Therabody around 2019–2020 as it expanded beyond massage guns into a broader wellness technology ecosystem. After raising $165M in growth equity in 2022, the company pivoted from a performance-recovery focus to whole-body wellness, adding skincare (TheraFace), sleep tech (SmartGoggles), and wearables (JetBoots, RecoveryTherm). The embedded finance story is primarily on the consumer checkout side — BNPL via Klarna and Afterpay — and on the back-office side via Avalara for global tax compliance, Tipalti for AP/supplier payments, and JPMorgan for corporate debt.

Last 12 months
2025-06
2025-05
Product timeline
2008
Dr. Jason Wersland invented the Theragun, pioneering percussive massage therapy.· pivot
2021
Therabody (formerly Theragun, Inc.) completed a debt refinancing with JPMorgan Chase, advised by FocalPoint Securities.· banking
2022
Closed $165M growth equity round led by North Castle Partners and launched eight new products, expanding into whole-body wellness including sleep, stress, and skincare.· acquisition
2024
Expanded product line to include TheraFace skincare devices, SmartGoggles eye massage, JetBoots wireless leg compression, and RecoveryTherm hot/cold wearables.· pivot
The stack
Lending
Buy now, pay later — 4 interest-free installments (Afterpay)BNPL monthly installments 3/6/12/24 months (Afterpay)Flexible payment plans (Klarna)
Accounting
NetSuiteShopify
Accounting gap: minor