“Can a percussive-therapy hardware brand build the definitive whole-body consumer wellness ecosystem — spanning recovery, sleep, and skincare — and scale globally through DTC, retail, and B2B channels?”
Founded in 2008 as Theragun, Inc. around a single percussive therapy device invented by Dr. Jason Wersland. Rebranded to Therabody around 2019–2020 as it expanded beyond massage guns into a broader wellness technology ecosystem. After raising $165M in growth equity in 2022, the company pivoted from a performance-recovery focus to whole-body wellness, adding skincare (TheraFace), sleep tech (SmartGoggles), and wearables (JetBoots, RecoveryTherm). The embedded finance story is primarily on the consumer checkout side — BNPL via Klarna and Afterpay — and on the back-office side via Avalara for global tax compliance, Tipalti for AP/supplier payments, and JPMorgan for corporate debt.
The Embedded Finance Index 2026 maps 3 layers in Therabody's stack: Lending (Buy now, pay later — 4 interest-free installments (Afterpay), BNPL monthly installments 3/6/12/24 months (Afterpay) and Flexible payment plans (Klarna)); Accounting (NetSuite and Shopify); Spend / AP (Tipalti).
Therabody was founded by Dr. Jason Wersland and is founded in 2008, headquartered in Los Angeles, California, USA.
Therabody has raised $165M+ in total (latest round: Growth Equity, September 2022).
Get a read on where your own stack stands against Therabody and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.