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The Psychic Tree

“Can a founder-led UK spiritual e-commerce shop sustain market leadership through superior customer experience, broad product range, and selective embedded finance tools that protect supplier cash flow?”

Founded2017
HQSittingbourne, Kent, United Kingdom
FoundersLaura (surname undisclosed)
IndustryE-commerce / DTC brand

The story

Founded in December 2017 as a passion project by Laura, The Psychic Tree rapidly grew to become the UK's leading spiritual and holistic online retailer, winning the UK's Favourite Spiritual Online Shop award five years running (2018–2022). The business operates as a direct-to-consumer e-commerce store on Shopify, selling crystals, incense, jewellery, and esoteric products to retail customers globally, while also purchasing wholesale from suppliers. The embedded finance angle is limited but present: the company adopted Hokodo's B2B trade credit product to manage supplier relationships and protect against incomplete deliveries, and offers Klarna BNPL at checkout to reduce consumer friction.

Last 12 months

2022-10

Hokodo published a case study detailing how The Psychic Tree uses Hokodo's trade credit and automated invoicing to manage supplier payments and protect cash flow.

Product timeline

2017

The Psychic Tree launched in December 2017 as a UK-based online retailer of healing crystals, incense, essential oils and holistic goods.· pivot

2018

Voted UK's Favourite Spiritual Online Shop for the first time, establishing market leadership in the holistic/spiritual niche.· pivot

2022

Adopted Hokodo's B2B trade credit solution to manage supplier payment terms and automated invoicing, improving cash flow management.· lending

The stack

Payments / PSP

PayPal Apple Pay Google Pay

Lending

Hokodo Klarna Pay in 3 (consumer BNPL at checkout)Hokodo B2B trade credit (supplier payment terms)

Accounting gap: significant