“Can a regional BOGO offers app become the embedded loyalty/rewards layer powering banks, card schemes, and consumer brands across MEA?”
the ENTERTAINER (The Entertainer FZ LLC, Dubai) began in 2001 as a consumer BOGO offers booklet/app in the UAE and has evolved into a digital rewards and engagement platform across the Middle East. The company has expanded beyond direct consumer subscriptions into a B2B platform offering white-label, co-branded, embedded/API, and rewards solutions to banks, telcos and brands — most notably the Mastercard MEA 'Buy 1 Get 1' program. Embedded finance exposure is light: payments and BNPL acceptance for membership purchases, with no banking, lending, or card-issuing footprint of its own.