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The Chefz

Can a Saudi food delivery marketplace become the financial infrastructure layer for its restaurant partners, embedding capital and payments directly into the platform?

Founded2017
HQRiyadh, Saudi Arabia
IndustryMarketplace / Food delivery
The story

Founded in 2017 in Riyadh as a food delivery marketplace, The Chefz grew to serve 12,000+ restaurant partners across Saudi Arabia. The platform migrated to Checkout.com as its PSP, achieving industry-leading acceptance rates and a materially faster checkout experience. Most recently, The Chefz embedded a B2B lending product for its restaurant partners via Alraedah Finance — a revenue-based financing programme tied to platform sales volumes — signaling an evolution from pure marketplace to embedded financial services provider for its supply-side merchants.

Last 12 months
2024
2024
Product timeline
2017
Incorporated as شركة أفضل الطهاة لتقديم الوجبات (CR 1010996779) and registered for VAT with GAZT, effective 2018-01-01.· pivot
2021
Published VAT registration certificate publicly on website, indicating formal operational maturity.· banking
2024
Partnered with Checkout.com as primary payments provider, achieving 98.8% acceptance rate and 30% reduction in session time during transactions.· card
2024
Launched embedded revenue-based financing for restaurant partners through partnership with Alraedah Finance, offering up to SAR 25 million with repayment deducted as a percentage of platform sales.· lending
Regulated entities
VAT Registration
Saudi Arabia (GAZT) · 2017
شركة أفضل الطهاة لتقديم الوجبات
The stack
Payments / PSP
Checkout.com
Lending
The Chefz Sales Financing — revenue-based loans up to SAR 25M for restaurant partners, repaid as percentage of platform sales
Accounting gap: significant