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Telr

“Can a regional UAE payment aggregator become the embedded-finance platform of record for MENA SMEs?”

Founded2014
HQDubai, United Arab Emirates
IndustryInfrastructure / Payments
The story

Telr is a UAE-headquartered proprietary payment gateway and aggregator serving SMEs across MENA. Built fully in-house, it has progressively layered embedded finance offerings on top of acquiring — adding BNPL (Tabby), merchant working-capital finance via LNDDO and FlapKap, split payouts, and invoice/VAT tools. Its strategic direction is to be the full e-commerce financial stack for Gulf SMEs rather than just a card-processing pipe.

Last 12 months
—
Product timeline
2014
Telr founded in Dubai as an online payment aggregator for MENA e-commerce.· launch
2020
Launched Telr Finance, an SME working-capital program for merchants.· lending
2023
Partnered with FlapKap and LNDDO to expand Telr Finance with revenue-based and digital SME lending.· lending
2023
Granted Retail Payment Services License from the Central Bank of the UAE.· regulatory
Regulated entities
Retail Payment Services License
UAE (Central Bank)
Innovate Technologies FZCO
The stack
Payments / PSP
Telr Payment Gateway (self-operated)
Lending
Telr Finance (merchant working capital)Telr Buy Now Pay Later (with Tabby)
Accounting
Zoho BooksZoho InventoryZoho BillingZoho CheckoutZoho InvoiceZoho Commerce
Accounting gap: minor