← State of Embedded Finance 2026

Tellow

Can a freelancer-focused Dutch accounting platform become the financial OS for self-employed workers by embedding banking alongside bookkeeping?

HQNetherlands
IndustryVertical SaaS / Accounting
The story

Tellow is a Dutch accounting/bookkeeping SaaS platform targeting freelancers and small businesses in the Netherlands. The company has embedded banking functionality via Swan, positioning itself as a financial operating layer rather than a pure accounting tool. The Swan customer listing is the primary public evidence of Tellow's embedded finance infrastructure.

Last 12 months
The stack
Banking / BaaS
Swan
Accounting gap: none