“Can a fitness-vertical SaaS retain its merchants by layering embedded payments and capital on top of best-in-class booking and membership software?”
Founded in London in 2012 by MIT-trained developers, TeamUp built vertical SaaS for fitness studios, gyms, CrossFit boxes, yoga, Pilates, and martial arts. Embedded finance is limited to payments and lending orchestration via Stripe (Stripe Capital) and GoCardless. Acquired by US-based DaySmart, expanding its enterprise/franchise footprint.
TeamUp discloses Evolve Bank & Trust as its sponsor bank, according to the Embedded Finance Index 2026.
TeamUp does not disclose a bank charter of its own; its banking services are provided through Evolve Bank & Trust.
TeamUp processes payments through Stripe and GoCardless.
TeamUp's lending and capital products are provided by Stripe Capital.
TeamUp connects to bank accounts through GoCardless.
The Embedded Finance Index 2026 maps 4 layers in TeamUp's stack: Payments / PSP (Stripe and GoCardless); Lending (Stripe Capital and Stripe Capital financing offers for US-based TeamUp merchants); Open banking (GoCardless); Sponsor bank (Evolve Bank & Trust).
TeamUp is founded in 2012 and headquartered in London, United Kingdom.
Get a read on where your own stack stands against TeamUp and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.