TeamUp
“Can a fitness-studio management platform own the full financial OS — payments, recurring billing, and capital — for independent gyms and studios globally?”
Founded2011
HQUnited States (DaySmart company)
IndustryVertical SaaS / Fitness
The story
Founded in 2011 as TeamUp Sports, Inc., TeamUp started as a management platform for fitness studios, gyms, and class-based businesses. Over time it deepened its embedded finance layer by integrating Stripe for card payments and GoCardless for direct debit/ACH, enabling recurring membership billing at the core of the product. By 2026, it had added Stripe Capital to offer working-capital financing to its merchant base — the classic Vertical SaaS playbook of monetising payments data to unlock lending. The company now operates as a DaySmart company.
Last 12 months
Product timeline
2011
TeamUp Sports, Inc. founded as fitness studio management software.· pivot
2018
Implemented GDPR compliance features including Policies and Marketing Preferences for European customers.· pivot
2021
Reclassified as a Data Processor under GDPR, adding sub-processor list and updated data handling policies.· pivot
2023
Became a DaySmart company, reflecting acquisition or merger into the DaySmart portfolio.· acquisition
2026
Launched Stripe Capital financing offers within TeamUp accounts for eligible businesses.· lending
The stack
Payments / PSP
Lending
Open banking
Accounting
Accounting gap: significant