TeamUp
“Can a fitness-vertical SaaS retain its merchants by layering embedded payments and capital on top of best-in-class booking and membership software?”
Founded2012
HQLondon, United Kingdom
Latest roundBuyout/LBO (acquired by DaySmart)
IndustryVertical SaaS / Fitness
The story
Founded in London in 2012 by MIT-trained developers, TeamUp built vertical SaaS for fitness studios, gyms, CrossFit boxes, yoga, Pilates, and martial arts. Embedded finance is limited to payments and lending orchestration via Stripe (Stripe Capital) and GoCardless. Acquired by US-based DaySmart, expanding its enterprise/franchise footprint.
Product timeline
0
Acquired by DaySmart; operates as a DaySmart company.· acquisition
2011
TeamUp Sports, Inc. incorporated.· launch
2012
TeamUp launched as fitness studio and gym management software.· launch
The stack
3 layers disclosed in TeamUp’s embedded-finance stack
Payments / PSP
Lending
in the full report
Open banking
in the full report
Accounting gap: significant
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.