“Can a state-owned flag carrier turn its loyalty program into a financial-services distribution channel without owning a bank?”
TAP Air Portugal is Portugal's state-owned flag carrier focused on Atlantic connectivity (Europe-Brazil-Africa-North America) via its Lisbon hub. Beyond air transport, TAP has built a meaningful embedded-finance footprint: a registered credit intermediary in Portugal partnering with Millennium BCP and UNICRE to issue TAP-branded credit cards, a co-branded Amex card with Cardless in the US, BNPL via Klarna, Revolut Pay integration, and Chubb-underwritten travel insurance at checkout. The strategy is loyalty-led — every embedded financial product feeds Miles&Go.