Tally
“Can automated credit card debt management, combined with a lower-rate revolving line of credit, become the primary tool for mass-market consumer debt relief?”
Founded2015
HQSan Francisco, CA, USA
FoundersJason Brown, Jasper Platz
Total raised$172M
Latest roundSeries D, October 2022
Valuation$855M post-money (2022)
IndustryFintech / Lending
The story
Founded in 2015, Tally Technologies built a smartphone app that automated credit card debt management by analyzing users' financial profiles and extending a lower-rate line of credit to accelerate paydown. The company grew to 183 employees and a near-unicorn valuation but was unable to navigate the post-2022 fintech funding drought. After exhausting all options to raise capital, Tally shut down entirely in August 2024 — a casualty of rising interest rates and tightening VC sentiment toward consumer lending fintechs.
Product timeline
2015
Founded by Jason Brown and Jasper Platz in San Francisco to help consumers manage and pay down credit card debt.· lending
2022
Raised $80M Series D led by Sway Ventures at an $855M post-money valuation, bringing total raised to $172M.· banking
2024
Ceased operations and laid off all 183 employees in August 2024 after failing to secure additional funding.· pivot
The stack
3 layers disclosed in Tally’s embedded-finance stack
Banking / BaaS
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.