Tabby Partner
“Can Tabby become the default financial operating layer for MENA consumers and merchants by expanding from checkout BNPL into in-store cards, merchant payments, and eventually B2B working capital?”
Founded in 2019 as a consumer BNPL player targeting the GCC market, Tabby grew into the dominant MENA BNPL platform with over 25 million shoppers and $17B+ in annualized transaction volume. The company extended its core checkout-split product to in-store use via the Tabby Card, broadening merchant and shopper reach beyond e-commerce. Analyst coverage identifies a strategic opportunity to pivot further toward B2B working capital and SME procurement financing by redeploying existing instant underwriting infrastructure into a higher-value, recurring-purchase segment.