T. Rowe Price
“Can a legacy active asset manager extend institutional-quality investment products — particularly private credit — to individual investors at scale while defending active management share against passive alternatives?”
Founded in 1937 as a growth-equity investment counseling firm, T. Rowe Price built its reputation over decades as an active asset manager with a long-term orientation. The 2021 acquisition of Oak Hill Advisors was a strategic pivot into alternative credit, giving T. Rowe Price institutional private credit capabilities. The subsequent launch of OCREDIT in 2023 reflects the firm's push to democratize access to private credit — historically only available to large institutions — by bringing it to individual investors through a non-traded BDC structure.