“Can Sync build a personal finance or SMB budgeting product powered by open banking data aggregation?”
The evidence collected does not clearly identify a single 'Sync' company in embedded finance — multiple companies with similar names (Sync.AI, Synctera, Syncron, Sync Computing, ClearSync, EventSync) appear across the search results. The one directly relevant hit is an IBS Intelligence article describing 'Sync launches advanced budgeting tool in partnership with Nordigen,' indicating a fintech/neobank-adjacent product using open banking data aggregation via Nordigen.