“Can a data center operator sustain a premium Tier 5 infrastructure brand in an era of hyperscaler dominance?”
Switch was founded in 2000 by Rob Roy as a data center operator in Las Vegas, leveraging a unique Tier 5 Platinum facility standard. The company built a colocation, telecommunications, and cloud services business, going public in 2017. Post-IPO, it was taken private by DigitalBridge and IFM Investors. Its embedded finance footprint is minimal — Thread Bank lists it as a customer, suggesting basic banking infrastructure use, but the company's core business remains physical data center infrastructure.